Nike has made history by launching the Air Max RK61 in Côte d’Ivoire—the first time the global sportswear giant has debuted a sneaker in Africa before releasing it worldwide. Created in partnership with the Paris-based collective Air Afrique, the $210 shoe pays tribute to the legendary pan-African airline that once connected 11 countries across the continent. The launch, scheduled for global release on October 9, celebrates Africa’s growing influence in global sneaker culture. Industry voices say the move signals a long-overdue recognition of Africa’s creative and consumer power, as the region’s youth-driven streetwear scene fuels billions in sales. For many, this moment represents more than fashion—it’s a milestone in cultural collaboration and inclusion.
Forbes
