Barack Obama’s 2024 playlist, featuring hits from stars like Nigeria’s Rema and Asake, and South Africa’s Tyla, highlights the growing global appeal of African music. Shared on X (formerly Twitter), the 25-song list includes songs from different genres, including those originating from Africa. Rema’s track Yayo secured a spot on the list, reinforcing his status as a prominent Afrobeats artist. Fellow Nigerian act Asake also got a spot on the list thanks to his song Active, which features American rapper Travis Scott. Similarly, Tyla’s Amapiano hit Jump, a collaboration with Gunna and Skillibeng, exemplifies the genre’s seamless blend with mainstream pop and R&B. These inclusions not only celebrate African artistry but also highlight its growing integration into mainstream global music. Obama’s endorsements have historically boosted artists’ visibility, translating into streaming surges and broader recognition.
SOURCE: FORBES