Top Smartphone Seller in Africa Posts 2023’s Highest Annual Growth in Unit Shipments 

Transsion,  the Shenzhen, China company shipped 95 million units of smartphones last year, 30.8% more than it did in 2022, according to technology research firm International Data Corporation. That was above Apple’s 3.7% growth, while Samsung, Xiaomi and OPPO each shipped fewer phones in 2023 than in the previous year. Africa is Transssion’s largest market, accounting for 57% of its sales volume in the second quarter of 2023, according to Counterpoint, a research firm in Hong Kong. Africa was the main reason Transsion broke into the top five of the world’s phone makers for the first time last year, according to IDC. Transsion brands Tecno, Infinix and Itel accounted for the largest share of the 19.6 million smartphones shipped to Africa in the second quarter of 2023. But while Africa dominates its total sales, Transsion has made inroads in other markets, growing 35% in Latin America, Eastern Europe, India and Southeast Asia in the second quarter of 2023, per Counterpoint.

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