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African food and beverage markets face tough economic times and growing consumer needs, with South African private-label products jumping 7.5% to approximately $5.9 billion in 2024 FMCG sales (Source: African Food Supermarket: Market Analysis & Strategic Sourcing Report 2025). Over 60% of shoppers prioritize nutrition, freshness and affordability, pushing major supermarkets to focus on practical […]
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