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More than 1.2 billion people live in Africa, with approximately 41% of the population under the age of 15. Millennials, often perceived as a significant demographic, actually constitute less than 30% of the population, according to 2017 estimates from the African Development Bank. Those under 19 years old account for 51% of the continent’s population. […]
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Understanding the African Millennial Millennials have been under the microscope for a number of years now, with many organisations carrying out extensive research about this generation, their needs and how businesses can meet their demands. This has led to various stereotypes about the characteristics and behaviours of a group of millions of people born over […]
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