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Across Africa, small and medium-sized enterprises (SMEs) are the backbone of the economy. They create jobs, drive innovation, and fuel local commerce. Yet, many of these businesses suffer from a silent but devastating problem: online invisibility. While business owners focus on rent, inventory, staffing, and daily operations, a critical revenue channel is quietly leaking their […]
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The 2026 Report shows that fewer than 15% of African SMEs invest in strategic PR despite proven 3-6X returns, positioning visibility as essential for market credibility, customer growth, and long-term success across the continent. Lagos, 4th February 2026 Bloomwit, Africa’s leading PR and communications agency and academy, has released its 2026 Visibility Report for African […]
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The Business Communications Academy has introduced a distinctive PR offering designed to help African SMEs build brand visibility, earn market credibility, and achieve measurable business impact through strategic storytelling, media presence, thought leadership, and data-informed communications. Lagos, 15th January 2026 – Bloomwit, Africa’s best business communications academy, has launched public relations (PR) services tailored specifically […]
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With GreenBii 2.0, African SMEs will be introduced to a new dual-architecture system that gives businesses flexibility and scalability at every stage of growth. GreenBii, the #1 Business Management Platform for African SMEs, has announced the launch of its software 2.0, a major product evolution designed to power African SMEs with integrated financial tools, intelligent […]
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In South Africa’s Western Cape, a boutique hotel and wine farm is grappling with rising insurance costs and increasing climate-related risks—from drought to wildfires. Through the Resilient Sustainable Business (RSB) Programme, the business learned to integrate environmental risk assessments into its strategy, helping it build both long-term sustainability and financial resilience. This story reflects the […]
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UpSkill Universe announced the launch of the Skills for Business programme, a new initiative to help 10,000 small and medium-sized enterprises (SMEs) in Nigeria and South Africa build critical digital and business skills for economic and business growth. Delivered in collaboration with Google, HP Inc and UpSkill Universe, the programme is designed to equip entrepreneurs with practical tools […]
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A guest article By Wangechi Muriuki, Invest in Africa. The announcement of a prolonged shutdown across many major African countries as a measure to contain the spread of COVID-19 could have dramatic negative effects on the economy of the entire continent. Africa’s GDP is largely driven by Small and Medium Enterprises (SMEs) and the informal […]
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