Black Friday’s Slow Start

Midnight spending declines 63%, but total 24-hour volumes up 14% The impact of lockdown and COVID-19 was evident as Black Friday sales got off to a disappointing start with total spend down 63% and trading volumes plummeting 33%, by comparison to last year, in the first minute after the clock struck midnight. Slow to wake up Unlike last year where South Africa experienced a shopping frenzy in the period between midnight […]

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Black Friday. The Pandemic Edition.

Retailers need to revise their approaches to ensure safer sales and customers in the time of COVID-19 Black Friday 2020. It’s a date that, in the past, would herald long queues, close confines and fights over discounted television sets and kitchenware. Today, this picture needs to be framed by social distancing, masks, and reduced physical […]

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