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communications strategy

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Bloomwit Launches PR For African SMEs

Bloomwit Launches PR For African SMEs To Address Visibility And Growth Challenges

The Business Communications Academy has introduced a distinctive PR offering designed to help African SMEs build brand visibility, earn market credibility, and achieve measurable business impact through strategic storytelling, media presence, thought leadership, and data-informed communications. Lagos, 15th January 2026 – Bloomwit, Africa’s best business communications academy, has launched public relations (PR) services tailored specifically […]

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Regulatory risk and communication strategies in Africa's evolving business landscape.

Regulatory Risk, Reputation, And The New Role Of Comms In Africa

Why communications is now a compliance function – and what African markets reveal about risk, regulation, and trust in 2025 By Laila Bastati, Chief Commercial Officer, APO Group Strategic communications is in a pressure phase. Regulation is moving faster. Investors are watching harder. And public backlash arrives in hours, not days. Across industries, communications is […]

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