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creator economy

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The Continent Is Not Waiting. Africa’s Creators Are Already Building The Economy.

by Daniel Kojo Soboh, CEO and Founder of EMY Africa On youth, the creator economy, and why Africa’s most urgent development opportunity isn’t in a ministry, it’s in a smartphone. Every year, Africa adds between eight and eleven million young people to its labour market. Every year, the formal economy fails to absorb most of […]

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Two smiling shoppers at checkout in a Walmart store in South Africa.

Walmart And Google Partner With Fluence Africa For Landmark “Youtube-First” Creator Training In South Africa

In a powerful signal of where content, commerce and community are headed, Walmart and Google have partnered with Fluence Africa to host a first-of-its-kind YouTube Creator Training Session in South Africa. The hands-on initiative marks a bold step forward in how global brands are investing in the future of the African creator economy. The full-day […]

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