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The successful completion of the programme supported a cohort of nine African-led businesses through tailored brand audits and visibility roadmaps, marking a significant milestone in Bloomwit’s mission to close the visibility gap for African SMEs. Bloomwit, Africa’s leading PR and communications agency, has officially concluded its Brand Audit and Visibility Support Programme, marking the successful […]
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In today’s highly fragmented and rapidly evolving media landscape, the boundaries between traditional filmmaking and commercial content creation are increasingly fluid. Arts degrees, particularly a BA in Film and Cinematic Studies, are being re-examined as robust foundations for careers in creative and advertising agencies. This shift is underpinned by the growing demand for sophisticated visual storytelling, […]
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Standard Bank has become the first financial institution in Africa to launch TikTok Search Ads. This milestone reflects the bank’s commitment to innovation and its strategy of engaging younger, digitally native audiences through relevant and impactful social platforms. Reaching the Next Generation TikTok Search Ads allow brands to appear in search results when users actively […]
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AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling for authenticity over artifice to build brand trust. With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction […]
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Excitement is building as industry leaders, marketing professionals, and digital enthusiasts prepare to gather at the Digital Marketing Conference 2023 (DMC) in Cape Town this November. This not to be missed marketing event is set to take place on 22 & 23 November 2023 in Cape Town. The conference will bring together marketing professionals from […]
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