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Reaching young audiences in South Africa is becoming increasingly complex. Social platforms dominate discovery, but attention is fragmented, competition is intense, and many brands are still operating on outdated assumptions about how younger generations think, spend, and engage. To better understand this generation on their own terms, ReachPlayers, a leading gaming ad network focused on immersive […]
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AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling for authenticity over artifice to build brand trust. With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction […]
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By Reo Botes, Managing Executive at Essential Employee Benefits Gen Z is entering the workforce in numbers too large to ignore. By 2030, they’ll make up nearly 40% of South Africa’s working population. They are young, ambitious, tech-savvy, and largely uninsured. In a country where private medical aid remains unaffordable for many, a worrying number of Gen […]
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