Opinion: Sub-Saharan Africa’s Advertising Spend, 0.47% of Global Investments

By Federico de Nardis, GroupM sub-SaharanAfrica (SSA) CEO Africa is the continent with the youngest and fastest growing population in the world, with some of the fastest growing economies in the world, but it is still not attracting significant advertising investments. Sub-Saharan Africa hosts 17% of the world’s population, but represents only 2% of the […]

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Fixing Africa’s Zig Zag Investment Ecosystem

Apart from Nigeria and to some extent South Africa when it comes to the tech ecosystem, most African markets are too small for one to gain significant valuation within one market. ...