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South African man shopping for fresh produce with a smartphone in a supermarket.

South Africans Shift Spending Toward Essentials And Savings As Cost Pressures Persist

TransUnion’s Q1 2026 Consumer Pulse Study highlights more deliberate financial behaviour South African consumers are adjusting their financial behaviour in response to ongoing cost pressures, with TransUnion’s Q1 2026 Consumer Pulse Study[1] revealing meaningful shifts in how households spend, save and manage credit. While many households remain under financial strain, the findings point to a shift toward […]

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