Monday, October 6, 2025 - 15:53:02
Columbus, United States | 20°C | Clear sky
Columbus, United States | 20°C | Clear skyLatest
If you haven’t booked your virtual seat, now is the time. On Friday, 29 July 2022, an array of world-class local and global thought leaders will inform, entertain and inspire as they dig deep in the quest to find out just what it takes to ensure that we remain relevant in our fast-evolving markets. This […]
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To a marketer, entrepreneur or creative, the question of customer relevance is growing in importance and complexity. The always-on, distraction-hungry and algorithm-driven marketplace, from which customer data has never been easier to access, can overwhelm rather than enlighten. At this year’s Nedbank Integrated Marketing Conference (IMC), a host of inspiring African and international speakers will […]
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On 29 July, at the virtual Nedbank Integrated Marketing Conference (IMC) 2022, one of the stalwarts of South Africa’s marketing scene, Thebe Ikalafeng – founder and chairman of Brand Africa and the Brand Leadership Group – will be asking an important question. Is Africa relevant or relegated? The Nedbank IMC’s theme this year is: Marketing. […]
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Consumers have millions of choices at their fingertips. There are more than three billion smartphone users worldwide, working, socialising and shopping on their devices. Today’s consumer is tech-savvy and discerning about where to spend their hard-earned disposable income. So just what makes brands stand out? Targeted digital content that informs, resonates with specific audiences, and […]
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Are there any upsides to a global pandemic? The way our world has changed has in many instances served to ignite a fire in the hearts of entrepreneurs. With millions of brands all vying to acquire and retain new customers, being relevant is a no-brainer. How do brands stay front and centre, remaining connected and […]
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Client loyalty is fast being usurped by relevance as a critical driver for marketers, with consumers around the globe increasingly making buying choices based on the relevance of a product to meet their evolving needs. As a marketer, are you confident that your creative output – aligned to your brand’s business vision – is expressed through […]
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