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Shifts Consumer Behaviour

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Covid-19 Increases Brand Sustainability Awareness, Shifts Consumer Behaviour In Sub-Saharan Africa

A new survey on consumer perceptions and behaviours towards brands conducted by the Madrid-based global communications agency, MARCO, revealed a definite shift that will inform how companies and organisations engage with their target audiences. The “MARCO Research: Post Covid Consumer Behaviour” survey, was carried out from May to June 2022 with a total sample of […]

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