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The country welcomed 10.48 million tourists in 2025, and arrivals grew by 11.8% in January 2026, consolidating its position as one of Africa’s standout destinations. In recent years, international tourism has undergone a profound transformation following the impact of the Covid-19 pandemic on global mobility. With borders reopening and international flights resuming, the sector began […]
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Hilton (NYSE: HLT) today announced accelerated growth across Africa, signing a record 29 deals in 2025 across 15 countries. The global hospitality company is set to open more than 100 hotels across the continent, creating over 20,000 job opportunities and bringing Hilton’s total Africa footprint to more than 180 hotels trading and in the pipeline. The […]
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SATSA, the voice of inbound tourism in Southern Africa, has formalised a partnership with the Adventure Travel Trade Association (ATTA), the world’s largest network of adventure tourism professionals. As the only African association representing the Southern Africa’s tourism industry in the ATTA stable, SATSA is now linking its 1,200+ members — particularly SMEs in nature-based […]
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