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The Marketing Association of South Africa (MASA), the SAQA registered professional body for the marketing industry, has created an online course from the Nedbank IMC 2020. The conference was presented in association with MASA and took place virtually on the 24 July with 1200 delegates. The conference was a first of its kind and was […]
...Originally scheduled to take place in March 2020, the sold-out Nedbank IMC 2020 went virtual on 24 July 2020 as the first-of-its-kind virtual marketing conference in Africa. With 1 200 delegates logging in on the day, the conference trended on Twitter as it screened its stellar line-up of 18 speakers live. Speakers presented seamlessly from […]
...With less than a month until the virtual Nedbank IMC 2020, the organisers of the marketing event are excited about the take-up of the new format. The first-of-its-kind marketing conference in South Africa will take place virtually on Friday 24 July 2020. ‘When we decided to go digital, we were curious to see how the […]
...In keeping with the President’s address last night and the Cabinet guidelines regarding COVID-19, the Nedbank IMC 2020 has been postponed. The Nedbank IMC, South Africa’s largest marketing conference, is sold out with over 750 delegates and 18 speakers. It was scheduled to take place this Thursday 19th March. IMC CEO, Dale Hefer, has advised […]
...Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to […]
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