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By Martin Wiest, CEO of Tourvest Destination Management Africa welcomed 81 million international tourists in 2025, an 8% increase from 2024, making it the strongest performing region globally according to the UN Tourism World Barometer[1]. To put this in perspective, global international arrivals reached 1.52 billion in 2025, putting Africa’s performance ahead of the global […]
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Global tourism reached a new high in 2025, and Africa was one of the standout performers, recording an 8% rise in visitors to 81 million. Heavyweights, including Morocco, Egypt, Tunisia, and South Africa, led the charge, buoyed by more accessible visas, expanded air travel, and strong demand from major markets. Morocco enjoyed double-digit growth in […]
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By Michael Pownall, Co-Founder and Managing Partner at Valor Hospitality Partners – AMEA There should be no doubt that Africa’s tourism potential is enormous. The continent’s 54 countries are home to some of the most spectacular natural wonders, cultural experiences, and culinary delights on the planet. Home to more than a billion people, there’s also […]
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The Africa Tourism Private Sector Alliance (ATPSA) is proud to collaborate with esteemed partners to host the transformative 7th Africa Youth in Tourism Innovation Summit. Set to unfold in Midrand, Johannesburg, from 24 to 27 June 2025, this Summit, supported by South African Tourism, aims to empower the next generation of leaders in tourism. ATPSA […]
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The Africa Free Continental Trade Area (AfCFTA) has endorsed the Africa Tourism Private Sector Alliance (ATPSA). This took place during the 6th ATLF hosted by the Government of Botswana in October 2023 in Gaborone, Botswana. The endorsement was witnessed by over 600 industry stakeholders, policy-makers, private sector executives, academics and investors who had gathered in […]
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The call for nominations for the 5th Africa Tourism Leadership Forum and Awards have now been closed. The Africa Tourism Leadership Forum and Awards which strive to recognize and honor change-makers and innovation pioneered by Africans, in Africa, for African travel tourism, hospitality, aviation and related industries, is scheduled for 24 to 26 October 2022 […]
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Africa Tourism Partners in collaboration with South African Tourism, Gauteng Tourism Authority and BDO South Africa are pleased to announce that the 2021 Africa Business Tourism MICE Masterclass will be held in hybrid format. The in-person session of the Masterclass is scheduled to take place at Marriott Hotel, Melrose Arch, Johannesburg on 24 and 25 […]
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The 3rd Africa Tourism Leadership Forum (ATLF) 2020 was held successfully a couple of weeks ago in Kigali, Rwanda. This major African tourism event was held during the COVID 19 period. It ran in a hybrid format, and assembled over 150 physical delegates, 500 virtual delegates and 70 renowned speakers from over 40 countries including […]
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As a businessman born in Africa but raised in Europe, I have travelled the world and visited amazing destinations. On every trip, I always combined business with leisure, the so called Bleisure. However, on every destination, a question would come to my mind: will I ever see my country becoming a well-known Tourism destination? A […]
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