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By Warren Alberts, Chief Executive Officer at VAS-X According to PwC’s 2025 Customer Experience Survey, more than half (52%) of consumers have abandoned a brand due to a bad experience with its products or services, and nearly a third (29%) have done so because of poor customer experience, either online or in-person. These numbers are […]
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Africa’s digital future will once again take centre stage as MWC Kigali 2026 returns with an expanded agenda, new industry summits, and the debut of a continent-focused awards platform recognising real impact. Set for 16–18 June at the Kigali Convention Centre, the gathering—delivered in partnership with the Ministry of ICT and Innovation Rwanda—is fast cementing […]
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Damian Burnett, Sales Director at VAS-X Modern customers no longer compare their experience with one telecoms operator against another, they benchmark their engagements against the best digital interactions they’ve had anywhere. This means that if your self-service portal isn’t intuitive, easy to use and available 24/7, your customers will notice and they might even be […]
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By Majda Lahlou Kassi As mobile networks in Africa continue to evolve, their reliability is crucial for maintaining economic competitiveness and national security. They enable secure communications, protect sensitive data and support the operation of critical industries. Governments and the private sector alike depend on these networks to ensure stability and resilience against disruptions. Securing […]
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