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Consumer goods like bagged milk, foil-wrapped cashews, and paper-wrapped take-away of an oily African dish are the headaches of daily life in Africa. Such packaging no-no’s are not a problem if you are selling the product on the street to a passersby and anyone else who does not have an extra few minutes to decipher […]
...If you know a woman who is experienced in traveling Africa, ask her what things she always travels with. She will definitely mention two things: soap and toilet paper. If you are an investor and do not understand this, then you are missing the boat on Africa’s emerging fast-moving consumer goods (FMCG) market. This week’s […]
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